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- You have a lot of small automatic decisions to make.
- You cannot cope with their volume, urgency and changing nature.
- We have a solution for that
Make smarter decisions on every user and every page in realtime.
We provide a suite of web services that categorize pages and users.
Given a web page, we provide categories from industry-standard taxonomies and integrate with custom taxonomies.
Given a web page, we provide categories from industry-standard taxonomies and integrate with custom taxonomies.
- Ad networks need that to group pages of similar content for targeting, bad page filtering, spam detection, etc.
- Publishers need that to present related pages, automatically tag pages, etc.
- Search engines need that to optimize the ranking of their pages.
- Detect when a user is in-market for a product and show an ad
- Publishers need that to do personalized experiences, beyond simple recommendation
Step 1. Define a label.
- This user is abusive
- This comment is spam
- This page is high-quality
- This page is about sports
- This user likes sports
- This page is viral
Step 2. Add it to your website.
- Add support for user-powered labeling: like / dislike, flag, spam, share buttons, tagging options OR
- Define implicit labeling rules: a page is good if users tend to stay more than 5 minutes on it, a user is bad if he or she issues more than 10 posts per second
- Use one of our industry-standard categorizers.
Step 3. Profit!
- Hook the labeling event to our API call.
- We will learn to predict the label on new webpages and users. We will keep improving as long as there is feedback.
- This will offer you a way to solve decision problems that need to be answered automatically.
Topical Categorizers
Categorize pages for the IAB, Delicious Tags, Open Directory industry standard topical taxonomies.
Non-Standard (Sensitive Content)
Remove inappropriate content from your site based on the IAB non-standard content.
Real-Time Learning API
Train your own page categorizers to solve your own problems.
Current Features
- Create categorizers as and when you need them, or choose from our industry-standard categorizers.
- Get a score for any URL in realtime.
- Update instantly based on feedback YOU provide.
- Call it from ANY web page via Javascript (using JSONP).
- No page crawling needed.
- No data preparation of any kind needed.
- No special software needed.
- You don't need to be an expert.
- It's FREE! (for now)
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