We provide a suite of web services that categorize pages and users.
Given a web page, we provide categories from industry-standard taxonomies and integrate with custom taxonomies.
- Ad networks need that to group pages of similar content for targeting, bad page filtering, spam detection, etc.
- Publishers need that to present related pages, automatically tag pages, etc.
- Search engines need that to optimize the ranking of their pages.
Given a user (through beaconing), we will tell you what the user will do next.
- Detect when a user is in-market for a product and show an ad
- Publishers need that to do personalized experiences, beyond simple recommendation